The Portuguese National Reading Plan brand. A simple, direct, assertive and perceptible name for everyone, which conveys an explicit message to encourage reading, the main objective of this Plan (LER+ = READ+/more). A formula to combat illiteracy in Portugal (READ+ at school, READ+ in the gardens, READ+ in team, READ+ on the internet ...), with a clear communication potential, because READ+ is to Know+, to Imagine+, to Think+, to Create+ , Live+.

A marca do Plano Nacional de Leitura. Um nome simples, directo, assertivo e perceptível por todos, que transmite uma mensagem explícita de incentivo à leitura, o objectivo principal deste Plano. Uma fórmula de combate à iliteracia em Portugal (LER+ na escola, LER+ nos jardins, LER+ em equipa, LER+ na internet…), com um claro potencial de comunicação, porque LER+ é Saber+, Conhecer+, Imaginar+, Pensar+, Criar+, Viver+.









Studio: 37design
Designer: unknown